Search form

PRINCIPLES OF SUCCESS - FROM IDEA TO MARKET

Innovation Management

PRINCIPLES OF SUCCESS - FROM IDEA TO MARKET

Innovation is the source of sustainable competitive advantage for firms around the world. However, building an organization to successfully and repeatedly bring innovations to market is a daunting managerial challenge. This course will focus on the practices and processes that managers use to manage innovation effectively. Throughout the day, several aspects of innovation will be examined: e.g. exploring, executing, leveraging and renewing innovation. The focus will be on changing traditional firms with static behavior and low flexibility to entrepreneurial firms with an agile and market driven organizational behavior. The course is designed to provide a deep grounding in the field of innovation for managers and entrepreneurs whose goal is to play a leading role in innovation-driven firms or organizations as well as those that need to change towards being innovative. The material moves between strategic issues (what should you do?) and organizational and managerial issues (how should you get it done?). The focus of the course is on exemplifying and experiencing the innovation process and implementation. In the case studies following the expert lecture, the participants have to work on business ideas and to evaluate business plans.

PRINCIPLES OF SUCCESS - FROM IDEA TO MARKET