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China Market Entry

Regional Market Entry + Qualification

BAIC Qualification and Exchange Program for Beijing Automotive Group + its German Automotive Manufacturing Partner


Combining excellent on-campus education with corporate internships and exchange

Jacobs University offers a unique talent development program for aspiring trainees and young professionals. Within Connecting Worlds, Jacobs acts as a bridge between German Headquarters and international subsidiaries or joint ventures.

In the first installment, Jacobs connected the Beijing Automotive Group BAIC with its German Partner.

The 15 high potentials lived and studied at Jacobs University for an entire semester, combining the highly ranked Jacobs curriculum with exclusive management and communication classes.

Afterwards, an applied practical phase took them to work in the German manufacturing plants, to get to know their German colleagues and German business. Overall, Connecting Worlds programs are optimally adapted to customers’ needs and realities to deliver an acceleration of international potential.


Project Management

  • Participants learn project management skills either according to German standards (IPMA) or according to American standards (PMI).
  • Methods reflect the most recent development in international project management.
  • Our courses deliver a hands-on approach to methods and processes.
  • The theoretical knowledge is applied in Project Management Simulation.
  • Participants graduated with a Jacobs University Certificate in Project Management.
  • Participants were enabled to participate in the official IPMA or PMI certification process.


  • The content of the courses prepared the participants for leadership roles in complex projects.
  • The participants were enabled to lead and motivate groups and to create an innovative working environment.
  • They learned how to develop a strong leadership personality with a global perspective.

Site Visits

  • Site Visits offer exclusive insights into German Companies and their approaches to future challenges in business and technology.

Campus Experience

  • The participants became part of our international community with students from over 100 nations.
  • This international exposure made the stay on campus an enriching experience for the participants.
  • An initial Orientation Phase provided the opportunity to learn about the campus, including the vast range of activities from sporting clubs to social clubs, such as the China Global Center. The Orientation also features an introduction to German Culture.