The International Business Administration program covers all the essential areas of business and management with an international outlook. Students will develop strategic and practical perspectives on value creation in a globalized, culturally diverse, and technology-driven world. Topics that are emphasized include the management of international firms, the integration of information technology in all business areas, and the influence of the economic and cultural context on business activities. The program teaches an informed, comparative, and critical understanding of common business practices, problems, and values in an international, diverse context. Students will develop the analytical and social skills required to succeed as effective and responsible managers.
International Business Administration
BA undergraduate program
Program Structure and Content
Take 3 CHOICE Modules, at least one free selection
The module “General Management” provides the foundation for the basic domains of business practices and management tools in the international context in which modern businesses increasingly interact with their various stakeholders. The module consists of three courses: “Introduction to International Business”, “Entrepreneurship and Innovation”, and “International Financial Accounting”. “International Business” provides the foundation for the basic domains of business (accounting, economics, finance, management, marketing and production). It builds the base for all other management and business courses. “Entrepreneurship and Innovation” deals with firm-internal processes and methods to start and run a business. An innovative approach for creativity management (Design Thinking) will be applied in the course. “International Financial Accounting” explains the applications of international accounting standards. Special emphasis is placed on managing multinational enterprises with respect to how accounting applies to global strategies and the key accounting issues that influence multinational decision making. This module provides the foundation from which you may progress to higher level modules in Diversity Management, Finance and Project Management and Strategy and Management.
This module introduces the workings of economies, progressing from individual to national markets. The decisions that firms, workers and consumers make are examined in Microeconomics. Macroeconomics addresses the whole economy of a country in terms of the goal of stable and sustainable economic growth. A key question in both, Microeconomics and Macroeconomics, is when, how and why governments may want to intervene in markets in order to deliver satisfactory outcomes for society as a whole, while balancing the contradicting interests of various societal stakeholders. Two seminars with 2.5 credits each have an emphasis on specific examples of such economic policy controversies and conflicts.
Take 3 CORE Modules, at least 2 from study program
Strategy and Management
The module “Strategy and Management” examines the process, problems, and consequences of creating, implementing, and evaluating business strategy on a global scale and within an internet-driven business-eco- systems. Emphasis is given to detailed case studies of a variety of firms, global e-commerce, marketing, supply chains, networks, innovation, customer relationship management, and future developments in business models.
Finance and Project Management
The module “Finance and Project Management” deals with International Finance, Managerial Accounting and Project Management. The finance and accounting courses examine the principles, techniques, and uses of international standards in the steering (planning and control) of business organizations in general, and in projects and in financial and investment activities. The course surveys international financial and managerial accounting topics emphasizing the analysis of financial statements and managerial decision techniques. It exposes students to theory and techniques used for solving many different investment problems in firms and on the financial market. Real-life projects with firms will be conducted in the course “Project Management” to experience how to plan, monitor, control and proceed in projects. The course will base on the techniques if the world most famous PMI Standard.
The Module “Diversity Management” addresses the opportunities and challenges that the diversity of human needs and resources poses for modern enterprises, especially international and internationalizing companies. Inside the firm, Leadership and Human Resource Management need to build on the latest evidence in Organizational Behavior and Cross-Cultural Management in order to motivate and monitor a diverse workforce successfully and responsibly. Outside the firm, Marketing practices must reflect the differentiated needs of customers and business partners for creating unique offerings tailored to specific segments in dynamic, globalized markets. The module provides a holistic view of how companies manage diversity to create value for firms’ stakeholders.
Take CAREER Modules, choose between World and Campus Track
1. World Track
- Program-specific Internship / study abroad
- Program-specific Project / Thesis Module
- Program-specific Specialization Module
- Exemplary course offering:
• Contemporary Research Issues in Marketing
• Current Issues of International Organizations
• Innovation Lab
• Design Thinking
• Contemporary Issues in Finance and Accounting
• Quality and Risk Management Methods
2. Campus Track
Students who do not enter the World Track follow the Campus Track
5th and 6th Semester:
- Program-specific Project / Thesis Module
- Program-specific Specialization Module (please see World Track for exemplary course offering)
- Additional CORE Module